الاعلام الذكي والخطاب الناجح

إذا أردنا ان نتكلم عن الاعلام الذكي كقوة ناعمة يمكن استثمارها في عملية إيصال الرسالة الإعلامية المطلوبة لا بد لنا ان نفهم الغرض من الاعلام وبا

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